Freshness, whitening and protection in one brush, Wisdom Fresh Effect Whitening has been developed to offer great cleaning, freshness and whitening every time you brush.
Spiral design filaments provide up to 24%* more cleaning power to help naturally whiten teeth.
Gentle rubber tongue cleaner to remove bacteria for fresher breath
Safe and effective mint fragranced, anti-bacterial protection built into the tongue cleaner to keep your brush fresh too.